Enhancing Resident Happiness & Urban Belonging
Enhancing Resident Happiness & Urban Belonging
Awareness Campaignah
Awareness Campaignah
In partnership with the Ministry of Heritage and Tourism in Oman, this campaign was designed to position Oman as the go-to destination for Saudi travelers—familiar in values, yet extraordinary in experience. Under the umbrella of the ongoing "Experience Oman" initiative, the campaign focused on captivating Saudi audiences—especially Millennials and Gen Z—through immersive storytelling and locally resonant content.
In partnership with the Ministry of Heritage and Tourism in Oman, this campaign was designed to position Oman as the go-to destination for Saudi travelers—familiar in values, yet extraordinary in experience. Under the umbrella of the ongoing "Experience Oman" initiative, the campaign focused on captivating Saudi audiences—especially Millennials and Gen Z—through immersive storytelling and locally resonant content.
“روح الجَمال” (The Spirit of Beauty)
This phrase bridges emotional warmth with cultural familiarity. It mirrors the tone of “روح السعودية” while introducing Oman’s unique landscapes, heritage, and serenity in a deeply poetic way.
“روح الجَمال” (The Spirit of Beauty)
This phrase bridges emotional warmth with cultural familiarity. It mirrors the tone of “روح السعودية” while introducing Oman’s unique landscapes, heritage, and serenity in a deeply poetic way.
Creative Strategy
The campaign revolved around positioning Oman as “a domestic-like destination with a twist.” A place that shares values and traditions with Saudi Arabia, yet offers nature, adventure, and beauty that feel both close and completely new.
Creative Strategy
The campaign revolved around positioning Oman as “a domestic-like destination with a twist.” A place that shares values and traditions with Saudi Arabia, yet offers nature, adventure, and beauty that feel both close and completely new.
Watch More
Watch More
Tharwat Alkhiami
2025