Urban Cruiser Film
Urban Cruiser Film
A bold, youthful, and tech-forward campaign.
Urban Cruiser arrives with the latest in smart features, wrapped in a design that speaks to a new generation — both young men and women. That’s why we crafted a visual concept that mirrors their energy and attitude.
Set in a stylized version of Riyadh by night, the film transforms the city into a futuristic landscape, glowing with movement, color, and personality. The Urban Cruiser becomes more than a car — it's part of a vibrant lifestyle.
A bold, youthful, and tech-forward campaign.
Urban Cruiser arrives with the latest in smart features, wrapped in a design that speaks to a new generation — both young men and women. That’s why we crafted a visual concept that mirrors their energy and attitude.
Set in a stylized version of Riyadh by night, the film transforms the city into a futuristic landscape, glowing with movement, color, and personality. The Urban Cruiser becomes more than a car — it's part of a vibrant lifestyle.
Campaign Objective
To build brand presence for the e-tron GT across GCC countries through story-driven digital content that balances Audi’s progressive design language with local cultural landscapes — elevating the EV narrative from performance alone to meaning, future, and connection.
Campaign Objective
To build brand presence for the e-tron GT across GCC countries through story-driven digital content that balances Audi’s progressive design language with local cultural landscapes — elevating the EV narrative from performance alone to meaning, future, and connection.
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Tharwat Alkhiami
2025