AVME Audi e-tron GT Social Media Launch

AVME Audi e-tron GT Social Media Launch

A Legacy Reimagined. A Night to Remember.

A Legacy Reimagined. A Night to Remember.

Toyota Crown returns to Saudi Arabia for the first time in decades, not just as a car, but as a cultural moment.
Launched through a cinematic film set in the heart of Diriyah, the campaign blends Saudi elegance with timeless luxury.

A golden shooting star crosses the night sky, a visual metaphor for dreams coming true, and the arrival of something iconic.

Draped in gold, white, and black, the visual identity evokes royal prestige — presenting the Crown as a premium class reborn for the modern Saudi driver.

Toyota Crown returns to Saudi Arabia for the first time in decades, not just as a car, but as a cultural moment.
Launched through a cinematic film set in the heart of Diriyah, the campaign blends Saudi elegance with timeless luxury.

A golden shooting star crosses the night sky, a visual metaphor for dreams coming true, and the arrival of something iconic.

Draped in gold, white, and black, the visual identity evokes royal prestige — presenting the Crown as a premium class reborn for the modern Saudi driver.

Campaign Objective

To introduce the Toyota Crown as a luxury flagship in the Saudi market by crafting a culturally rich narrative,

a story of heritage, dreams, and elegance, designed to resonate with a new generation of drivers emotionally.

Campaign Objective

To introduce the Toyota Crown as a luxury flagship in the Saudi market by crafting a culturally rich narrative,

a story of heritage, dreams, and elegance, designed to resonate with a new generation of drivers emotionally.

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Tharwat Alkhiami

2025