


AVME Audi e-tron GT Social Media Launch
AVME Audi e-tron GT Social Media Launch
A Legacy Reimagined. A Night to Remember.
A Legacy Reimagined. A Night to Remember.
Toyota Crown returns to Saudi Arabia for the first time in decades, not just as a car, but as a cultural moment.
Launched through a cinematic film set in the heart of Diriyah, the campaign blends Saudi elegance with timeless luxury.
A golden shooting star crosses the night sky, a visual metaphor for dreams coming true, and the arrival of something iconic.
Draped in gold, white, and black, the visual identity evokes royal prestige — presenting the Crown as a premium class reborn for the modern Saudi driver.
Toyota Crown returns to Saudi Arabia for the first time in decades, not just as a car, but as a cultural moment.
Launched through a cinematic film set in the heart of Diriyah, the campaign blends Saudi elegance with timeless luxury.
A golden shooting star crosses the night sky, a visual metaphor for dreams coming true, and the arrival of something iconic.
Draped in gold, white, and black, the visual identity evokes royal prestige — presenting the Crown as a premium class reborn for the modern Saudi driver.

Campaign Objective
To introduce the Toyota Crown as a luxury flagship in the Saudi market by crafting a culturally rich narrative,
a story of heritage, dreams, and elegance, designed to resonate with a new generation of drivers emotionally.
Campaign Objective
To introduce the Toyota Crown as a luxury flagship in the Saudi market by crafting a culturally rich narrative,
a story of heritage, dreams, and elegance, designed to resonate with a new generation of drivers emotionally.
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Tharwat Alkhiami
2025