Enhancing Resident Happiness & Urban Belonging
Enhancing Resident Happiness & Urban Belonging
Enhancing Resident Happiness & Urban Belonging
Awareness Campaignah
Awareness Campaignah
In collaboration with the Ministry of Municipal and Rural Affairs and Housing (MOMRAH), this campaign was part of a national movement to humanize cities across Saudi Arabia. The goal was to transform public spaces into vibrant, inclusive, and emotionally engaging areas that foster well-being, social interaction, and a deep sense of belonging for all community members.
In collaboration with the Ministry of Municipal and Rural Affairs and Housing (MOMRAH), this campaign was part of a national movement to humanize cities across Saudi Arabia. The goal was to transform public spaces into vibrant, inclusive, and emotionally engaging areas that foster well-being, social interaction, and a deep sense of belonging for all community members.
We developed an emotional narrative around urban happiness, emphasizing accessibility, inclusivity, and pride of place. The creative approach translated urban transformation into personal connection — from cement to sentiment.
We developed an emotional narrative around urban happiness, emphasizing accessibility, inclusivity, and pride of place. The creative approach translated urban transformation into personal connection, from cement to sentiment.
"Your Place, Your Power"
"مكانك بإمكانك"
A poetic, empowering line that fuses identity with potential, reminding everyone that the city is theirs to shape and celebrate.
"Your Place, Your Power"
"مكانك بإمكانك"
A poetic, empowering line that fuses identity with potential, reminding everyone that the city is theirs to shape and celebrate.
Campaign Objective:
We developed an emotional narrative around urban happiness, emphasizing accessibility, inclusivity, and pride of place. The creative approach translated urban transformation into personal connection — from cement to sentiment.
We developed an emotional narrative around urban happiness, emphasizing accessibility, inclusivity, and pride of place. The creative approach translated urban transformation into personal connection — from cement to sentiment.
Creative Execution Included:
A full visual identity for the campaign
Conceptual films showcasing transformed public spaces
On-ground branding at key urban activation sites
Social media storytelling designed to drive emotional engagement
Motion design that visualized growth and positive change
A full visual identity for the campaign
Conceptual films showcasing transformed public spaces
On-ground branding at key urban activation sites
Social media storytelling designed to drive emotional engagement
Motion design that visualized growth and positive change
A Window into a World of Inspiration
In this series of short films, we present inspiring stories of individuals who have demonstrated creativity and innovation in dealing with waste. Each film reflects a unique personal journey, showcasing how inventive ideas and determination can make a significant difference in our communities.
A Window into a World of Inspiration
In this series of short films, we present inspiring stories of individuals who have demonstrated creativity and innovation in dealing with waste. Each film reflects a unique personal journey, showcasing how inventive ideas and determination can make a significant difference in our communities.
Watch More
Watch More
Tharwat Alkhiami
2025