AVME Audi e-tron GT Social Media Launch
AVME Audi e-tron GT Social Media Launch
Integrated Awareness & Launch Campaign
(Regional Social Media Rollout + Experiential Content)
Integrated Awareness & Launch Campaign
(Regional Social Media Rollout + Experiential Content)
Integrated Awareness & Launch Campaign
(Regional Social Media Rollout + Experiential Content)
Audi Middle East sought to reposition the e-tron GT in Gulf markets through a culturally resonant digital campaign. Two years after its global debut, this launch reintroduced the car not just as a product, but as a visionary experience — where design, sustainability, and heritage intersect.
Audi Middle East sought to reposition the e-tron GT in Gulf markets through a culturally resonant digital campaign. Two years after its global debut, this launch reintroduced the car not just as a product, but as a visionary experience — where design, sustainability, and heritage intersect.
Campaign Objective
To build brand presence for the e-tron GT across GCC countries through story-driven digital content that balances Audi’s progressive design language with local cultural landscapes — elevating the EV narrative from performance alone to meaning, future, and connection.
Campaign Objective
To build brand presence for the e-tron GT across GCC countries through story-driven digital content that balances Audi’s progressive design language with local cultural landscapes — elevating the EV narrative from performance alone to meaning, future, and connection.
Inspired by the philosophy of "Mastering Time", the creative direction revolved around redefining the journey itself — not as a function of movement, but of transcendence.
Inspired by the philosophy of "Mastering Time", the creative direction revolved around redefining the journey itself — not as a function of movement, but of transcendence.
“Beyond Time”
“تتخطى الزمن”
A poetic title that reflects how the e-tron GT merges heritage with innovation, inspiring drivers to move through space and time with purpose and elegance.
“Beyond Time”
“تتخطى الزمن”
A poetic title that reflects how the e-tron GT merges heritage with innovation, inspiring drivers to move through space and time with purpose and elegance.
Regional Content Strategy
Tailored cultural visuals per country (e.g., Al Ula, Wadi Rum, Louvre Abu Dhabi)
Micro-campaigns such as:
• #etronGTtour – A regional docuseries
• #myetronGT – User stories from real drivers
E-Talk (Audi-branded podcast about EV culture and sustainability)
Regional Content Strategy
Tailored cultural visuals per country (e.g., Al Ula, Wadi Rum, Louvre Abu Dhabi)
Micro-campaigns such as:
• #etronGTtour – A regional docuseries
• #myetronGT – User stories from real drivers
E-Talk (Audi-branded podcast about EV culture and sustainability)
Film: Mastering Time's Tapestry
Film: Mastering Time's Tapestry
Film: Mastering Time's Tapestry
In a world constantly in motion, our journey is ceaseless, ever-evolving. The film delves deep into this voyage, capturing the essence of our relationship with time. It isn't just a linear progression of moments but a canvas of endless possibilities. As the narrative unfolds, we're taken on a poetic exploration, where we aren't mere passengers of time but its master sculptors beyond time itself, molding our future with intent and passion.
In a world constantly in motion, our journey is ceaseless, ever-evolving. The film delves deep into this voyage, capturing the essence of our relationship with time. It isn't just a linear progression of moments but a canvas of endless possibilities. As the narrative unfolds, we're taken on a poetic exploration, where we aren't mere passengers of time but its master sculptors beyond time itself, molding our future with intent and passion.
Social-first features content spotlighting performance, design, and sustainability
Social-first features content spotlighting performance, design, and sustainability
Social-first features content spotlighting performance, design, and sustainability
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Tharwat Alkhiami
2025