BODY OUD
Campaign
BODY OUD
Campaign
Integrated Awareness & Launch Campaign
(Regional Outdoor Rollout + Social Media Launch)
Integrated Awareness & Launch Campaign
(Regional Outdoor Rollout + Social Media Launch)
Integrated Awareness & Launch Campaign
(Regional Outdoor Rollout + Social Media Launch)
Abdul Samad Al Qurashi launched BODY OUD as a regional campaign that redefined body fragrances in the luxury perfume market. Featuring icons Asala Nasri and Majid Al Mohandis, the campaign fused celebrity influence with the brand’s heritage of elegance and craftsmanship, sparking cultural resonance across the Gulf.
Abdul Samad Al Qurashi launched BODY OUD as a regional campaign that redefined body fragrances in the luxury perfume market. Featuring icons Asala Nasri and Majid Al Mohandis, the campaign fused celebrity influence with the brand’s heritage of elegance and craftsmanship, sparking cultural resonance across the Gulf.
Campaign Objective
To establish BODY OUD as a signature scent across the GCC by blending storytelling with star power. The campaign utilised large-scale outdoor visibility in KSA, UAE, Kuwait, Bahrain, and Qatar, amplified by a tailored social media rollout, connecting heritage, luxury, and modern identity.
Campaign Objective
To establish BODY OUD as a signature scent across the GCC by blending storytelling with star power. The campaign utilised large-scale outdoor visibility in KSA, UAE, Kuwait, Bahrain, and Qatar, amplified by a tailored social media rollout, connecting heritage, luxury, and modern identity.
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Tharwat Alkhiami
2025